Key Takeaways
- Growth isn’t always about spending more, but optimizing what you already have for greater efficiency and return.
- “More Value Marketing” is about doing smarter work and using the power of strategy, mentorship, and training to transform how teams think and perform.
- Leveraging years of leading marketing and growth across industries, my results-driven consulting approach helps businesses scale sustainably.
I recently sent my professional profile to someone who had been referred to me by an acquaintance, and she apparently found it intriguing. She had some quite interesting questions about my “more value marketing” claim, and was curious to know how I arrived at that as my value proposition.
Of course, I was flattered at the attention, given the calibre of person who was asking. But after we were done with the conversation and her questions were answered (for the moment, as she very cheekily put it😆), it occurred to me that this could actually be a fun topic to write about, sharing insights with my community about what “more value marketing” represents, and why I chose this as the cornerstone of my positioning.
Read More: Creativity Hack: Expose Yourself to More and Think Bigger
In the Beginning: How It Started
Before venturing into independent consulting after my time with Gibraltar-based Xapo Bank as global content manager, I spent a lot of time reflecting on what the next phase of my career should look like. I’d been privileged to work across multiple industries and continents, starting in the fast-paced boutique advertising agency Kore & Co, where I worked on some of Nigeria’s biggest FMCG, telco, and financial brands, including Airtel, Sparwasser, Nigerian-German Chemicals, Chapel Hill Denham etc. From there, I moved to trading firm Deriv, then on to pan-African oil and gas colossus Oando. It was then the turn of the banks, first global Standard Chartered Bank, then leading financial services group First City Monument Bank (FCMB), before eventually heading to Xapo Bank.
Growth Marketing and More: The Building Blocks To My Current Reality
Phewww!!! Even I know that was quite a bit of moving around there, but it was all worth it. Not only did I grow fast, but I also learnt a lot along the way. Each role taught me something new, not just about marketing or business strategy, but about people, systems, and how small decisions can make a really big impact.
Interestingly, as the years went by and I took on more leadership responsibilities, it seemed like I had a knack for driving efficiency, not just in my own results, but even in budgets, teams, and partnerships as I took on managerial roles.
So, when I reached a crossroad in my career and needed to decide on a path forward, this realization sparked a thought that wouldn’t go away: What if I could help more businesses get more value from their marketing? The more I thought about it, the more it just made the most sense. And just like that, More Value Marketing was born.
What “More Value Marketing” Really Means
To me, “more value” isn’t just a phrase that’s all fancy and catchy (even though I get feedback that it is just that 😁). It’s a mindset that never stops asking: How can we make every growth and marketing effort work harder, smarter, and longer?
Considering that today’s world is a budget-tight and noisy one for most brands, throwing more money at marketing problems isn’t always the answer. Getting more value from what you already have is. And that’s what I help businesses do.
I work with growth-focused organizations to improve efficiency and effectiveness across their growth and customer acquisition efforts. In many cases, this means stepping in as a fractional Chief Marketing Officer (CMO) or Chief Growth Officer (CGO) to help teams find clarity, optimize processes, and scale impact without overspending.
Beyond Digital Marketing: How I Help Teams Win
Over the years, I’ve found that lasting growth is significantly influenced by three critical factors, and these have become the foundation of my consulting work:
- Strategy: Setting a clear, data-informed direction (offline or online) that aligns with both business goals and market realities.
- Mentorship: Coaching teams to think critically, make better decisions, and execute with confidence.
- Training: Equipping teams with practical, context-specific skills that drive real outcomes and not just theory.
I have consistently seen that when these three areas are combined correctly, teams can do more with the same or even less, cut waste, and drive measurable results.
Conclusion
When I take a look back through the years, it’s clear that every stop along my career path has led to this moment where I have the experience and expertise to help businesses unlock efficiency, scale sustainably, and build marketing systems that actually deliver.
If you’re looking to get more value from your marketing, whether through a sharper strategy, better execution, or stronger team capability, I would love to explore how we can work together to make that happen. Be sure to connect with me today.