Key Takeaways Over the past nine months, I’ve been supporting a financial services client on an ambitious mission to exponentially scale digital customer acquisition. I’m not talking some modest 20% or even 2x growth, but some really exponential growth! That level of ambition is exciting, but it also highlights a truth many growth teams face, which…
Key Takeaways Last month, I spent a week working out of the offices of one of my clients. The goal? To get a first-hand feel of their team dynamics as part of a broader project to strengthen their customer acquisition process. It might sound odd at first, and you might be wondering what sitting in…
Key Takeaways There’s a Yoruba saying that goes, “If someone wants to help you lift a load onto your head, you must bend down and support the effort too.” In other words, if you’re expecting help, you’ve got to show up with something of your own. This came to mind recently when I was speaking…
Key Takeaways If you run a business in Nigeria, you’ve probably been told a hundred times over the years to “do SEO.” You know, that magic activity that is supposed to help you optimize for Google, fight for page one, sprinkle in keywords, and hope people find you. But there’s a new shift happening right…
Key Takeaways After my recent post about how just showing up can change the growth and opportunities game, a few people reached out to ask whether it’s possible to become more consistent. That’s a fair question, because while talking about consistency is easy, living it is where most people struggle. So, what really helps the…
Key Takeaways Read More: Are You Buying What You Are Selling? On Easter Monday, April 21, 2025, the much beloved and revered Pope Francis died. As I watched the coverage coming in from Vatican City, it pulled me right back to January 2023 when I visited the Vatican City, as part of a larger trip…
Key Takeaways Read More: Are You Buying What You Are Selling? You know those flaming knives that some daring stunt masters wield like it’s nothing? Running a business in Nigeria can feel like juggling a dozen of them – exciting, yet risky. You’re hustling, constantly coming up with new strategies to grow your business, but…
Earlier this year, I spent an entire week reading. Not novels or anything light, but back-to-back articles on funnel optimization – from email sequences to writing with a conversion focus to tracking…I read plenty. I wanted to really brush up my knowledge and explore new thinking in those areas, so it was a “read-ful” week,…
Key Takeaways: Read More: Life as a Digital Marketing Consultant: The Good, The Great, and The Surprises One of the best pieces of advice I ever got came from my very first boss, Kenneth Ezaga. He used to say, “You can only be as creative as what you are exposed to.” That simple statement has…
Key Takeaways Read More: Timing is Everything: Marketing Insights from an ISP’s Price Hike As the year winds down (already? When were we saying “happy new year” here?!), it’s the perfect time to reflect on what’s been working and what needs a little tweaking in your digital marketing strategy. A good marketing audit helps you…