Key Takeaways Globally, most digital and product marketing teams already “do SEO.” But search is shifting. People now ask AI answer engines (ChatGPT, Perplexity, Claude, Gemini) direct questions and get answers with links to sources, without ever seeing the classic “10 blue links.” What that means is that if your content isn’t considered trustworthy or…
Key Takeaways Read More: What You Know Doesn’t Count, It’s What You Do With It It’s the 21st century, and I think we marketers can be honest enough with ourselves to admit that automation has spoiled us a little. There are all sorts of fancy tech tools at our disposal, from scheduling platforms to automated…
Key Takeaways Too many businesses learn the hard way that marketing is not something you set up once and forget. To get the best value over time, treat your marketing like your health, where you check in regularly, before small issues quietly build into major problems. It’s quite interesting, therefore, that not all companies give…
Key Takeaways Read More: Executive Positioning 101: How to Align Personal and Company Branding for a Strong Debut One of my all-time favourite songs is The Gambler by Kenny Rogers. And no, it’s not just because of the old-school charm, it’s that line in the chorus: “You’ve got to know when to hold on, know…
Key Takeaways Read More: Digital Marketing for Beginners: Which Metrics Should You Be Tracking For Success? Yes, you read that right. See, I’ve seen plenty in my professional career. From my early days working in advertising, to switching to the client side in oil and gas, financial services, trading and e-commerce sectors, and now as…
Introduction Digital marketing is booming in Nigeria, as it is globally. Businesses big and small are hopping on the trend, hoping to reach more customers and boost sales. It makes sense—everyone is online these days. Whether it’s checking social media, reading the news, or shopping for the latest gadget, the internet is where the action…
An experience earlier today had me shaking my head. I moved homes over a year ago and despite repeated requests to remove me from their mailing list, as I no longer subscribe to their service, my former ISP continues to send me updates. Anyway, two days ago, the ISP apparently experienced a service outage where…
Marketing professionals are often so focused on crafting and sharing stories for clients or audiences that we forget the power of telling our own stories. Today, I had a reminder of the impact of personal storytelling when a gentleman complimented the pair of shoes I was wearing at church. Apparently, he saw me from a…
Today, I’m taking a look at something that’s extremely important but often overlooked: social media security. On Tuesday January 9, 2024, the United States Securities and Exchange Commission (SEC) had a nightmare scenario. Someone hacked its X/Twitter account and posted a fake announcement about approving a bitcoin exchange-traded fund (ETF). This false news caused a…