Introduction Digital marketing is booming in Nigeria, as it is globally. Businesses big and small are hopping on the trend, hoping to reach more customers and boost sales. It makes sense—everyone is online these days. Whether it’s checking social media, reading the news, or shopping for the latest gadget, the internet is where the action…
An experience earlier today had me shaking my head. I moved homes over a year ago and despite repeated requests to remove me from their mailing list, as I no longer subscribe to their service, my former ISP continues to send me updates. Anyway, two days ago, the ISP apparently experienced a service outage where…
Marketing professionals are often so focused on crafting and sharing stories for clients or audiences that we forget the power of telling our own stories. Today, I had a reminder of the impact of personal storytelling when a gentleman complimented the pair of shoes I was wearing at church. Apparently, he saw me from a…
Today, I’m taking a look at something that’s extremely important but often overlooked: social media security. On Tuesday January 9, 2024, the United States Securities and Exchange Commission (SEC) had a nightmare scenario. Someone hacked its X/Twitter account and posted a fake announcement about approving a bitcoin exchange-traded fund (ETF). This false news caused a…