The Power of Consistency: How Showing Up Can Be A Game-Changer Key Takeaways When people talk about consistency, it often sounds like a motivational poster. You know, those “aspire to perspire to inspire to perspire” type statements that pump you up to “Keep going!” or “Don’t quit!” What I have found over time, however, is that…
Key Takeaways Read More: Life as a Digital Marketing Consultant: The Good, The Great, and The Surprises One thing people say a lot about me is: “You’re so good with time!” or “When I saw you’re the one leading the prayers, I knew we would finish on time”. I hear it so often, you’d think…
Key Takeaways: Read More: Life as a Digital Marketing Consultant: The Good, The Great, and The Surprises One of the best pieces of advice I ever got came from my very first boss, Kenneth Ezaga. He used to say, “You can only be as creative as what you are exposed to.” That simple statement has…
Key Takeaways: Read More: Executive Positioning 101: How to Align Personal and Company Branding for a Strong Debut Sometime last year, I made a promise to myself: I was going to write more. Blog posts, thought leadership articles, maybe even a newsletter. I had plans—big, big plans. I was ready to put my ideas out…
Starting a new business in Nigeria is exciting, challenging, and, let’s face it, not for the faint-hearted. You’ve got your product or service ready, maybe even a few rave reviews from friends or family, but now comes the real test: finding paying customers. In a country where competition is fierce, the economy unpredictable, and consumer…
Marketing professionals are often so focused on crafting and sharing stories for clients or audiences that we forget the power of telling our own stories. Today, I had a reminder of the impact of personal storytelling when a gentleman complimented the pair of shoes I was wearing at church. Apparently, he saw me from a…
A few days ago, I had a conversation with a member of my client’s team about a task he had been assigned. As a marketing consultant, I’d been working with the team for a few weeks already, with the goal to enhance the output and efficiency of their social media marketing. Anyway, back to my…
Ever wondered why some teams seem to effortlessly hit their targets, while others struggle? It’s not always just about talent or resources; there is a not so little thing called “psychological safety” that can impact team performance in a major way. From my interactions with clients in Nigeria, psychological safety is not a concept that…