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The Power of Consistency: How Showing Up Can Be A Game-Changer

Posted on May 8, 2025September 2, 2025 by Lola Egboh

The Power of Consistency: How Showing Up Can Be A Game-Changer

Key Takeaways

  • Reliability builds trust and opens doors to bigger opportunities.
  • Showing up regularly matters more than showing up perfectly.
  • A steady reputation beats occasional brilliance.

When people talk about consistency, it often sounds like a motivational poster. You know, those “aspire to perspire to inspire to perspire” type statements that pump you up to “Keep going!” or “Don’t quit!” What I have found over time, however, is that the magic of consistency isn’t about grinding harder, but building a reputation people can rely on.

Read More: What You Know Doesn’t Count, It’s What You Do With It

Think about it. Who do you trust more: the friend who always shows up when they say they will, or the one who’s always “five minutes away” but never arrives on time? Or is it the member of your team who always raises issues early enough to address them before they derail a project? Or the one who waits until the due date to start giving excuses? Reliability is rare, and that’s exactly why it’s so powerful.

Consistency = Reliability = Trust

Consistency creates trust, and trust is the currency that gets you opportunities. At work, in business, or even in relationships with family and friends, showing up consistently tells people they can count on you:

  • As an entrepreneur, it means your clients don’t wonder if you’ll deliver, because they know you will.
  • As a career professional, it means your boss or team can hand you bigger responsibilities without having to check, check, and check again.
  • As a person, it means your word actually means something.
     

Want to Grow? Show Up.  

I once consulted for an e-commerce startup where the seemingly most brilliant staff was also the least reliable. Let’s call her Mary. Mary’s ideas were really great and she always had something new to suggest, but she never followed through. Not even on her “business as usual” tasks. There was always an excuse, a reason why a task was not done. 

Meanwhile, there was another less vocal lady on the team, let’s call her Janet, who always went above and beyond to deliver on her tasks. I recall a particular instance where the company was dealing with severe service delays due to a logistics issue that affected hundreds of orders. Janet not only worked through her own work, she mobilized the rest of the team. Over time, slowly became the one everyone leaned on. Guess who ended up being a supervisor when a new role opened? Yep, Janet. Because reliability beats brilliance, any time, any day.

Conclusion

The world is full of people who start strong and fizzle out. If you want to stand out, be the person who follows through. Show up when you say you will. Deliver even on the things that seem small. 

Consistency doesn’t mean you’re perfect or that you never mess up. It means you keep showing up in your work, in your commitments, and in how you treat people. Over time, that’s what builds your reputation. And once people see you as reliable, more doors of opportunity open for you, bringing with it more trust, more responsibility, and more rewards. 

Keeping to Time Is Not a Superpower: Here’s How Anyone Can Do It

Posted on March 13, 2025April 17, 2025 by Lola Egboh

Key Takeaways

  • Time management is a learnable skill, not a special talent.
  • Simple habits like adding buffers and prepping early make a real difference.
  • Being on time builds trust, reduces stress, and gives you breathing room.

Read More: Life as a Digital Marketing Consultant: The Good, The Great, and The Surprises

One thing people say a lot about me is: “You’re so good with time!” or “When I saw you’re the one leading the prayers, I knew we would finish on time”. I hear it so often, you’d think I have some hidden talent for bending the clock.  

Not to be falsely modest or anything, even I know that I’m a star when it comes to being punctual (if I dare say so myself 😎) – I start meetings on time (so long as it’s my meeting, I always say). I wrap things up ahead of schedule. And yes, I tend to deliver work faster than expected. People notice, and they often say it like I was born with this magic skill.  

The honest truth is that there’s no magic here. No hidden talent, no superpower, no secret formula that only a few of us know. Keeping to time is a skill, and like any other skill, it can be learnt by anyone. And once you do, it changes everything.  

Here’s how I see it.

Punctuality Is Not About Being Gifted  

I think there’s this idea that some people are just “naturally punctual.” Like they popped out of the womb already five minutes early for life.  Abegi! That’s not the case.  

I wasn’t always like this. Early on in my life, the “African time” bug bit me, too. Not just showing up late at meetings, but scrambling to finish tasks, and feeling like there just weren’t enough hours in the day. It was stressful and, honestly, I personally found it very embarrassing. Even though everyone around seemed to think it was normal (after all, surviving Lagos stress every day is worth an Olympic gold medal), I wasn’t comfortable with that type of lifestyle.

What turned things around for me was a simple realisation: managing time well is about choices, not talent. Choices like preparing ahead, being realistic about how long things take, and the big one — respecting not just my time, but everyone else’s too.

It Starts With Mindset

Time is a finite resource; no matter how much money you have, you can never get time back once you’ve lost it. It’s also never just about you, because time is a shared resource in many cases. 

When you’re late or miss deadlines, it doesn’t just impact you. It slows things down for your team, your clients, and anyone relying on you. But when you’re on time, things flow better. Everyone feels a bit less stressed.  

It’s not about being rigid or living by the stopwatch. It’s about being intentional.  

You plan a little better because you see time as something worth guarding. And once you start thinking like that, you naturally begin to manage it better.

Small Habits That Make A Big Difference

Now, you might be wondering — how exactly do you do this?  How do you master your time to the point that people think you have one secret sauce that you have refused to share with the rest of the world?

Here’s what’s worked for me (and no, it doesn’t require a productivity coach or fancy tools):

  1. Define a clear start and finish time: Every meeting I host has a clearly defined start and finish time. This might seem like a small thing until you consider how some meetings just seem to take on a life of their own and drag on endlessly. I find that setting an agenda in advance and sharing important pre-reads can make a big difference. This applies to work, as well, as I set precise time blocks for working on tasks to ensure I can use my time in the most efficient and productive manner.
  1. Add buffer time: I aim to be ready at least 20 minutes before anything starts. That way, even if there’s a hiccup, I’m still on track. I remember I was once the host at an awards event, and I had a wardrobe malfunction just as I was about to step out of home! I had to dash back and do some nicks and tucks on the outfit (thank God for Home Economics back in the day!), which was only possible because I had built in adequate buffer time 
  1. Break- and write things down: I don’t try to do everything at once. I work in small, focused time blocks. I also write things down as I move along my day, setting alarms, putting entries in my calendar, and making notes of things needing attention. All of these keep me moving steadily without feeling overwhelmed or losing track of what I need to get donw, when. 
  1. Prep the night before: Before I end my day, I glance at my calendar for the next day to know what’s coming. Sometimes, I see I would need to get up earlier than usual to close out on something before a meeting or schedule a quick meeting before another one holds. Prepping the night before gives me a head start, and I sleep better knowing I’m ready.
  1. Aim to finish early: This is still work in progress, even for me, but if a deadline is Friday, I work towards finishing it up by Thursday at most. It gives me breathing space, and I’m not panicking at the last minute. This also impacts the quality of your work, because you have time to look things over and make any edits that might be needed. 

Conclusion: The Payoff? It’s Worth It

Once you get into the habit of keeping to time, people start trusting you more. Deadlines stop feeling like panic moments, and meetings don’t drag on endlessly.  More than that, you feel more in control of your day. You’re not rushing or constantly apologising for running late. You actually have time to breathe, think, and even enjoy your work a bit more.  

It’s not about being perfect. It’s just about being intentional and respectful with your time, and you’ll be amazed at how far that gets you.

Creativity Hack: Expose Yourself to More and Think Bigger

Posted on February 7, 2025April 17, 2025 by Lola Egboh

Key Takeaways:

  • The best ideas come from what you expose yourself to.  
  • Switch up your routine and embrace new content, new conversations, new experiences.  
  • You don’t have to travel the world to gain new perspectives; small changes can make a big difference.  

Read More: Life as a Digital Marketing Consultant: The Good, The Great, and The Surprises

One of the best pieces of advice I ever got came from my very first boss, Kenneth Ezaga. He used to say, “You can only be as creative as what you are exposed to.”  

That simple statement has shaped the way I work, think, and approach challenges. I dare say, it sparked the love I have for travel and exploring how people live, interact and even do marketing in different parts of the world. 

Feed Your Mind, Expand Your Creativity

Creativity isn’t just about sitting at your desk and waiting for a lightbulb moment. It comes from feeding your mind with new experiences, perspectives, and ideas. The more you expose yourself to different ways of thinking, the sharper and more innovative you become.  

But let’s be real—not everyone has the time (or budget) to book a flight just to see how things are done in another country. So how do you broaden your exposure and keep your creativity sharp right from your desk? Here are a few simple ways.  

1. Follow What’s Happening Beyond Where You’re At  

It’s easy to get stuck in the same routine—reading the same blogs, following the same industry news, and interacting with the same group of people. Try looking outside your usual sources. For instance, I follow marketing campaigns from different parts of the world and try to attend conferences and other networking events, in person or virtually. You can also check out trends on Twitter (X) from countries you’ve never paid attention to. Sometimes, the best ideas come from places you least expect.  

2. Change What You Consume

If you only read business books, try a sci-fi or horror novel. If you always watch action movies, throw in a documentary. The brain connects ideas in rather unusual ways, and exposing yourself to different types of content can help you see patterns and solutions you wouldn’t have thought of otherwise.  

3. Talk to People Who See the World Differently  

Some of the most eye-opening insights come from random conversations. Chat with people outside your industry. Ask your younger cousins what apps they’re using. Have lunch with someone from a completely different background. Fresh perspectives force you to challenge your assumptions and see new angles.  

4. Step Outside—Literally

Ever noticed how your best ideas often come when you’re NOT actively trying to think of them? There’s a reason for that. Taking a walk, going to the cinema, trying a new restaurant—these little changes in environment reset your brain and spark creativity without effort.  

5. Say Yes to Something New 

Attend a webinar you’d usually ignore. Try a different approach to a project. Even small shifts in routine can lead to unexpected discoveries. The goal isn’t to force creativity but to create an environment where new ideas can naturally pop up.  

So, what’s one new thing you’ll try this week?

Life as a Digital Marketing Consultant: The Good, The Great, and The Surprises

Posted on June 28, 2024April 15, 2025 by Lola Egboh

Key Takeaways

  • The freedom is amazing, but managing clients and deadlines can get hectic.
  • You’ll never stop learning because digital marketing never stays still.
  • Variety is great, but it means adapting to new challenges every day.

Read More: Timing is Everything: Marketing Insights from an ISP’s Price Hike

Someone asked me a question yesterday – “how does it feel running your own show?” That actually got me thinking for a few minutes before I could answer. It then occurred to me that someone somewhere in Lagos (or anywhere else!) is right now considering the prospect of switching from being a 9-to-5er to a digital marketing consultant – what to expect?

First, the freedom. 

The best part? The freedom. I set my own hours, work from home (or anywhere, really), and pick the projects I want to take on. And in the course of my work day? I can decide to take a break in the middle of the day, run errands, or even sneak in a nap if I’m feeling lazy. It sounds incredible abi? The catch, however, is that with all that freedom comes a lot of responsibility. As a consultant, you’re always “on,” juggling client expectations, managing timelines, and making sure everything runs smoothly.

And, oh boy, the variety! 

I’ve recently had a chance to implement different content and marketing strategies for a university in Obudu, a SaaS company in Miami and a Corporate Services company in Lagos.  Each project requires a completely different approach, and I have to stay on my toes. There’s no time to get bored, but I also have to keep learning. The digital marketing world changes every day – new tools, platforms, and trends. Keeping up with it all is not for the faint-hearted at all.

Now, the tech side of things.

I absolutely love this aspect! There’s not a lot I enjoy as much as I do data. What story is the data telling? What actionable insights?  Google Ads, tracking pixels, and analytics are some of my tools of the trade, and when they work, it’s like magic. But when something goes wrong….hmmm. It can be challenging, but figuring it out is part of the job.  

Problem solver? Yes, that’s me

One of the biggest surprises about being a consultant is how much you have to wear the “problem solver” hat. Clients look to you for answers, and sometimes they expect miracles. I’ve had those “wait, what do you mean it’ll take time to see results?” moments. Patience is key, and managing expectations is too important for words. But at the end of the day, there’s nothing like the satisfaction of seeing a campaign come together.  

Conclusion

So yes, life as a digital marketing consultant is a mix of highs and lows, but it’s never boring. It’s challenging, exciting, and sometimes a little chaotic. I love being a consultant and delivering results for my clients. Who knows? You might just be inspired to start on the consulting path yourself. 

STRATEGY

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COPYWRITING

From insightful and thought-provoking blog articles to engaging social content and attention-grabbing emails or newsletters.

mentorship

Working with marketing teams to improve their performance, with a focus on improving both effectiveness and efficiency.

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