Key Takeaways I recently sent my professional profile to someone who had been referred to me by an acquaintance, and she apparently found it intriguing. She had some quite interesting questions about my “more value marketing” claim, and was curious to know how I arrived at that as my value proposition. Of course, I was…
The Power of Consistency: How Showing Up Can Be A Game-Changer Key Takeaways When people talk about consistency, it often sounds like a motivational poster. You know, those “aspire to perspire to inspire to perspire” type statements that pump you up to “Keep going!” or “Don’t quit!” What I have found over time, however, is that…
Key Takeaways Read More: Life as a Digital Marketing Consultant: The Good, The Great, and The Surprises One thing people say a lot about me is: “You’re so good with time!” or “When I saw you’re the one leading the prayers, I knew we would finish on time”. I hear it so often, you’d think…
Key Takeaways Read More: Are You Buying What You Are Selling? A few days ago, an interesting pattern caught my attention, speaking volumes about executive transitions and the importance of positioning. Two major players in Nigeria’s microfinance space made big announcements: one welcomed a new CEO, the other a CFO. Both executives were from top…
A few days ago, I had a conversation with a member of my client’s team about a task he had been assigned. As a marketing consultant, I’d been working with the team for a few weeks already, with the goal to enhance the output and efficiency of their social media marketing. Anyway, back to my…
Ever wondered why some teams seem to effortlessly hit their targets, while others struggle? It’s not always just about talent or resources; there is a not so little thing called “psychological safety” that can impact team performance in a major way. From my interactions with clients in Nigeria, psychological safety is not a concept that…
This past Wednesday, the 24th of January, marked a significant transition for the Association of Corporate Affairs Managers of Banks (ACAMB), the umbrella body for marketing and communications practitioners in Nigeria’s banking industry. The newly elected executive committee was sworn in, bringing an end to the tenure of the immediate past EXCO, where I served…