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Growth & Marketing

Advertising Will Kill Your Business: 5 Times When You Should NOT Invest in Advertising

Posted on March 22, 2025April 17, 2025 by Lola Egboh

Key Takeaways Read More: Digital Marketing for Beginners: Which Metrics Should You Be Tracking For Success? Yes, you read that right.  See, I’ve seen plenty in my professional career. From my early days working in advertising, to switching to the client side in oil and gas, financial services, trading and e-commerce sectors, and now as…

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The Data Trap: Why a Bad Week Doesn’t Mean a Bad Strategy

Posted on February 25, 2025April 17, 2025 by Lola Egboh

Key Takeaways: Read More: Digital Marketing for Beginners: Which Metrics Should You Be Tracking For Success? Earlier this month, I was implementing some new growth strategies for one of my clients, a fast-rising grocery company in Lagos. One of the things I introduced was using screenshots of their Google reviews in social content. The goal?…

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STRATEGY

Strategic content and marketing plans to guide the execution of initiatives carefully designed to deliver the desired business outcomes.

COPYWRITING

From insightful and thought-provoking blog articles to engaging social content and attention-grabbing emails or newsletters.

mentorship

Working with marketing teams to improve their performance, with a focus on improving both effectiveness and efficiency.

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