Key Takeaways Earlier this year, I started working with a financial services client looking to significantly scale their digital acquisition. They rather proudly shared their marketing setup. They had tools for email marketing, tools for CRM, tools for social scheduling, tools for analytics…you name it, they had it. On paper, it looked impressive. But when…
Key Takeaways Globally, most digital and product marketing teams already “do SEO.” But search is shifting. People now ask AI answer engines (ChatGPT, Perplexity, Claude, Gemini) direct questions and get answers with links to sources, without ever seeing the classic “10 blue links.” What that means is that if your content isn’t considered trustworthy or…
Key Takeaways Read More: What You Know Doesn’t Count, It’s What You Do With It It’s the 21st century, and I think we marketers can be honest enough with ourselves to admit that automation has spoiled us a little. There are all sorts of fancy tech tools at our disposal, from scheduling platforms to automated…
Key Takeaways I recently sent my professional profile to someone who had been referred to me by an acquaintance, and she apparently found it intriguing. She had some quite interesting questions about my “more value marketing” claim, and was curious to know how I arrived at that as my value proposition. Of course, I was…
Key Takeaways Too many businesses learn the hard way that marketing is not something you set up once and forget. To get the best value over time, treat your marketing like your health, where you check in regularly, before small issues quietly build into major problems. It’s quite interesting, therefore, that not all companies give…
Key Takeaways Read More: Executive Positioning 101: How to Align Personal and Company Branding for a Strong Debut One of my all-time favourite songs is The Gambler by Kenny Rogers. And no, it’s not just because of the old-school charm, it’s that line in the chorus: “You’ve got to know when to hold on, know…
Key Takeaways Read More: Digital Marketing for Beginners: Which Metrics Should You Be Tracking For Success? Yes, you read that right. See, I’ve seen plenty in my professional career. From my early days working in advertising, to switching to the client side in oil and gas, financial services, trading and e-commerce sectors, and now as…
Key Takeaways: Read More: Digital Marketing for Beginners: Which Metrics Should You Be Tracking For Success? Earlier this month, I was implementing some new growth strategies for one of my clients, a fast-rising grocery company in Lagos. One of the things I introduced was using screenshots of their Google reviews in social content. The goal?…