Marketing professionals are often so focused on crafting and sharing stories for clients or audiences that we forget the power of telling our own stories. Today, I had a reminder of the impact of personal storytelling when a gentleman complimented the pair of shoes I was wearing at church. Apparently, he saw me from a…
A few days ago, I had a conversation with a member of my client’s team about a task he had been assigned. As a marketing consultant, I’d been working with the team for a few weeks already, with the goal to enhance the output and efficiency of their social media marketing. Anyway, back to my…
Ever wondered why some teams seem to effortlessly hit their targets, while others struggle? It’s not always just about talent or resources; there is a not so little thing called “psychological safety” that can impact team performance in a major way. From my interactions with clients in Nigeria, psychological safety is not a concept that…
This past Wednesday, the 24th of January, marked a significant transition for the Association of Corporate Affairs Managers of Banks (ACAMB), the umbrella body for marketing and communications practitioners in Nigeria’s banking industry. The newly elected executive committee was sworn in, bringing an end to the tenure of the immediate past EXCO, where I served…
Today, I’m taking a look at something that’s extremely important but often overlooked: social media security. On Tuesday January 9, 2024, the United States Securities and Exchange Commission (SEC) had a nightmare scenario. Someone hacked its X/Twitter account and posted a fake announcement about approving a bitcoin exchange-traded fund (ETF). This false news caused a…