Key Takeaways Read More: Life as a Digital Marketing Consultant: The Good, The Great, and The Surprises One thing people say a lot about me is: “You’re so good with time!” or “When I saw you’re the one leading the prayers, I knew we would finish on time”. I hear it so often, you’d think…
Key Takeaways: Read More: Digital Marketing for Beginners: Which Metrics Should You Be Tracking For Success? Earlier this month, I was implementing some new growth strategies for one of my clients, a fast-rising grocery company in Lagos. One of the things I introduced was using screenshots of their Google reviews in social content. The goal?…
Key Takeaways: Read More: Life as a Digital Marketing Consultant: The Good, The Great, and The Surprises One of the best pieces of advice I ever got came from my very first boss, Kenneth Ezaga. He used to say, “You can only be as creative as what you are exposed to.” That simple statement has…
Key Takeaways: Read More: Executive Positioning 101: How to Align Personal and Company Branding for a Strong Debut Sometime last year, I made a promise to myself: I was going to write more. Blog posts, thought leadership articles, maybe even a newsletter. I had plans—big, big plans. I was ready to put my ideas out…
Introduction Digital marketing is booming in Nigeria, as it is globally. Businesses big and small are hopping on the trend, hoping to reach more customers and boost sales. It makes sense—everyone is online these days. Whether it’s checking social media, reading the news, or shopping for the latest gadget, the internet is where the action…
Starting a new business in Nigeria is exciting, challenging, and, let’s face it, not for the faint-hearted. You’ve got your product or service ready, maybe even a few rave reviews from friends or family, but now comes the real test: finding paying customers. In a country where competition is fierce, the economy unpredictable, and consumer…
Key Takeaways Read More: Timing is Everything: Marketing Insights from an ISP’s Price Hike As the year winds down (already? When were we saying “happy new year” here?!), it’s the perfect time to reflect on what’s been working and what needs a little tweaking in your digital marketing strategy. A good marketing audit helps you…
Key Takeaways Read More: Are You Buying What You Are Selling? A few days ago, an interesting pattern caught my attention, speaking volumes about executive transitions and the importance of positioning. Two major players in Nigeria’s microfinance space made big announcements: one welcomed a new CEO, the other a CFO. Both executives were from top…
Key Takeaways Read More: Timing is Everything: Marketing Insights from an ISP’s Price Hike Someone asked me a question yesterday – “how does it feel running your own show?” That actually got me thinking for a few minutes before I could answer. It then occurred to me that someone somewhere in Lagos (or anywhere else!)…
An experience earlier today had me shaking my head. I moved homes over a year ago and despite repeated requests to remove me from their mailing list, as I no longer subscribe to their service, my former ISP continues to send me updates. Anyway, two days ago, the ISP apparently experienced a service outage where…