Introduction Digital marketing is booming in Nigeria, as it is globally. Businesses big and small are hopping on the trend, hoping to reach more customers and boost sales. It makes sense—everyone is online these days. Whether it’s checking social media, reading the news, or shopping for the latest gadget, the internet is where the action…
Starting a new business in Nigeria is exciting, challenging, and, let’s face it, not for the faint-hearted. You’ve got your product or service ready, maybe even a few rave reviews from friends or family, but now comes the real test: finding paying customers. In a country where competition is fierce, the economy unpredictable, and consumer…
Key Takeaways Read More: Timing is Everything: Marketing Insights from an ISP’s Price Hike As the year winds down (already? When were we saying “happy new year” here?!), it’s the perfect time to reflect on what’s been working and what needs a little tweaking in your digital marketing strategy. A good marketing audit helps you…
Key Takeaways Read More: Are You Buying What You Are Selling? A few days ago, an interesting pattern caught my attention, speaking volumes about executive transitions and the importance of positioning. Two major players in Nigeria’s microfinance space made big announcements: one welcomed a new CEO, the other a CFO. Both executives were from top…
Key Takeaways Read More: Timing is Everything: Marketing Insights from an ISP’s Price Hike Someone asked me a question yesterday – “how does it feel running your own show?” That actually got me thinking for a few minutes before I could answer. It then occurred to me that someone somewhere in Lagos (or anywhere else!)…
An experience earlier today had me shaking my head. I moved homes over a year ago and despite repeated requests to remove me from their mailing list, as I no longer subscribe to their service, my former ISP continues to send me updates. Anyway, two days ago, the ISP apparently experienced a service outage where…
Marketing professionals are often so focused on crafting and sharing stories for clients or audiences that we forget the power of telling our own stories. Today, I had a reminder of the impact of personal storytelling when a gentleman complimented the pair of shoes I was wearing at church. Apparently, he saw me from a…
A few days ago, I had a conversation with a member of my client’s team about a task he had been assigned. As a marketing consultant, I’d been working with the team for a few weeks already, with the goal to enhance the output and efficiency of their social media marketing. Anyway, back to my…
Ever wondered why some teams seem to effortlessly hit their targets, while others struggle? It’s not always just about talent or resources; there is a not so little thing called “psychological safety” that can impact team performance in a major way. From my interactions with clients in Nigeria, psychological safety is not a concept that…
This past Wednesday, the 24th of January, marked a significant transition for the Association of Corporate Affairs Managers of Banks (ACAMB), the umbrella body for marketing and communications practitioners in Nigeria’s banking industry. The newly elected executive committee was sworn in, bringing an end to the tenure of the immediate past EXCO, where I served…