Key Takeaways There’s a Yoruba saying that goes, “If someone wants to help you lift a load onto your head, you must bend down and support the effort too.” In other words, if you’re expecting help, you’ve got to show up with something of your own. This came to mind recently when I was speaking…
Key Takeaways If you run a business in Nigeria, you’ve probably been told a hundred times over the years to “do SEO.” You know, that magic activity that is supposed to help you optimize for Google, fight for page one, sprinkle in keywords, and hope people find you. But there’s a new shift happening right…
Key Takeaways After my recent post about how just showing up can change the growth and opportunities game, a few people reached out to ask whether it’s possible to become more consistent. That’s a fair question, because while talking about consistency is easy, living it is where most people struggle. So, what really helps the…
Key Takeaways Too many businesses learn the hard way that marketing is not something you set up once and forget. To get the best value over time, treat your marketing like your health, where you check in regularly, before small issues quietly build into major problems. It’s quite interesting, therefore, that not all companies give…
The Power of Consistency: How Showing Up Can Be A Game-Changer Key Takeaways When people talk about consistency, it often sounds like a motivational poster. You know, those “aspire to perspire to inspire to perspire” type statements that pump you up to “Keep going!” or “Don’t quit!” What I have found over time, however, is that…
Key Takeaways Read More: Are You Buying What You Are Selling? On Easter Monday, April 21, 2025, the much beloved and revered Pope Francis died. As I watched the coverage coming in from Vatican City, it pulled me right back to January 2023 when I visited the Vatican City, as part of a larger trip…
Key Takeaways Read More: Are You Buying What You Are Selling? You know those flaming knives that some daring stunt masters wield like it’s nothing? Running a business in Nigeria can feel like juggling a dozen of them – exciting, yet risky. You’re hustling, constantly coming up with new strategies to grow your business, but…
Key Takeaways Read More: Executive Positioning 101: How to Align Personal and Company Branding for a Strong Debut One of my all-time favourite songs is The Gambler by Kenny Rogers. And no, it’s not just because of the old-school charm, it’s that line in the chorus: “You’ve got to know when to hold on, know…
Earlier this year, I spent an entire week reading. Not novels or anything light, but back-to-back articles on funnel optimization – from email sequences to writing with a conversion focus to tracking…I read plenty. I wanted to really brush up my knowledge and explore new thinking in those areas, so it was a “read-ful” week,…
Key Takeaways Read More: Digital Marketing for Beginners: Which Metrics Should You Be Tracking For Success? Yes, you read that right. See, I’ve seen plenty in my professional career. From my early days working in advertising, to switching to the client side in oil and gas, financial services, trading and e-commerce sectors, and now as…