The Power of Consistency: How Showing Up Can Be A Game-Changer Key Takeaways When people talk about consistency, it often sounds like a motivational poster. You know, those “aspire to perspire to inspire to perspire” type statements that pump you up to “Keep going!” or “Don’t quit!” What I have found over time, however, is that…
Key Takeaways Read More: Are You Buying What You Are Selling? On Easter Monday, April 21, 2025, the much beloved and revered Pope Francis died. As I watched the coverage coming in from Vatican City, it pulled me right back to January 2023 when I visited the Vatican City, as part of a larger trip…
Key Takeaways Read More: Are You Buying What You Are Selling? You know those flaming knives that some daring stunt masters wield like it’s nothing? Running a business in Nigeria can feel like juggling a dozen of them – exciting, yet risky. You’re hustling, constantly coming up with new strategies to grow your business, but…
Key Takeaways Read More: Executive Positioning 101: How to Align Personal and Company Branding for a Strong Debut One of my all-time favourite songs is The Gambler by Kenny Rogers. And no, it’s not just because of the old-school charm, it’s that line in the chorus: “You’ve got to know when to hold on, know…
Earlier this year, I spent an entire week reading. Not novels or anything light, but back-to-back articles on funnel optimization – from email sequences to writing with a conversion focus to tracking…I read plenty. I wanted to really brush up my knowledge and explore new thinking in those areas, so it was a “read-ful” week,…
Key Takeaways Read More: Digital Marketing for Beginners: Which Metrics Should You Be Tracking For Success? Yes, you read that right. See, I’ve seen plenty in my professional career. From my early days working in advertising, to switching to the client side in oil and gas, financial services, trading and e-commerce sectors, and now as…
Key Takeaways Read More: Life as a Digital Marketing Consultant: The Good, The Great, and The Surprises One thing people say a lot about me is: “You’re so good with time!” or “When I saw you’re the one leading the prayers, I knew we would finish on time”. I hear it so often, you’d think…
Key Takeaways: Read More: Digital Marketing for Beginners: Which Metrics Should You Be Tracking For Success? Earlier this month, I was implementing some new growth strategies for one of my clients, a fast-rising grocery company in Lagos. One of the things I introduced was using screenshots of their Google reviews in social content. The goal?…
Key Takeaways: Read More: Life as a Digital Marketing Consultant: The Good, The Great, and The Surprises One of the best pieces of advice I ever got came from my very first boss, Kenneth Ezaga. He used to say, “You can only be as creative as what you are exposed to.” That simple statement has…
Key Takeaways: Read More: Executive Positioning 101: How to Align Personal and Company Branding for a Strong Debut Sometime last year, I made a promise to myself: I was going to write more. Blog posts, thought leadership articles, maybe even a newsletter. I had plans—big, big plans. I was ready to put my ideas out…