Key Takeaways My daughter says I drive like a man. Like, what does that even mean? Do you have any idea what it takes to survive driving in Lagos? Madam, you may want to keep quiet there before I park this car and offload you to find your own way 😒. Anyway. As a military…
Key Takeaways Every year between December and January, there tends to be an interesting quiet that shows up in many companies. Not in all cases, but plenty enough to inspire my writing this week. And that’s what I call the “no budget, no movement” trap. Budgets are almost exhausted, and the numbers for the new…
Key Takeaways Everywhere you turn, someone is talking about AI. There are so many new tools, new breakthroughs, new promises. AI is all around us, and changing how we work, think and build. In my interactions with business owners, however, I observe that in the middle of all that excitement, something important keeps getting missed:…
Key Takeaways If you ask most business leaders how they measure growth, you’re very likely to hear the same two answers on repeat: revenue and customer numbers. In fairness, that’s not far-fetched, because those two metrics are important. They tell you whether the business is commercially sound and whether your market still cares about what…
Key Takeaways Over the past nine months, I’ve been supporting a financial services client on an ambitious mission to exponentially scale digital customer acquisition. I’m not talking some modest 20% or even 2x growth, but some really exponential growth! That level of ambition is exciting, but it also highlights a truth many growth teams face, which…
Key Takeaways Last month, I spent a week working out of the offices of one of my clients. The goal? To get a first-hand feel of their team dynamics as part of a broader project to strengthen their customer acquisition process. It might sound odd at first, and you might be wondering what sitting in…
Key Takeaways Earlier this year, I started working with a financial services client looking to significantly scale their digital acquisition. They rather proudly shared their marketing setup. They had tools for email marketing, tools for CRM, tools for social scheduling, tools for analytics…you name it, they had it. On paper, it looked impressive. But when…
Key Takeaways Globally, most digital and product marketing teams already “do SEO.” But search is shifting. People now ask AI answer engines (ChatGPT, Perplexity, Claude, Gemini) direct questions and get answers with links to sources, without ever seeing the classic “10 blue links.” What that means is that if your content isn’t considered trustworthy or…
Key Takeaways Read More: What You Know Doesn’t Count, It’s What You Do With It It’s the 21st century, and I think we marketers can be honest enough with ourselves to admit that automation has spoiled us a little. There are all sorts of fancy tech tools at our disposal, from scheduling platforms to automated…
Key Takeaways I recently sent my professional profile to someone who had been referred to me by an acquaintance, and she apparently found it intriguing. She had some quite interesting questions about my “more value marketing” claim, and was curious to know how I arrived at that as my value proposition. Of course, I was…