Key Takeaways Over the past nine months, I’ve been supporting a financial services client on an ambitious mission to exponentially scale digital customer acquisition. I’m not talking some modest 20% or even 2x growth, but some really exponential growth! That level of ambition is exciting, but it also highlights a truth many growth teams face, which…
Key Takeaways Last month, I spent a week working out of the offices of one of my clients. The goal? To get a first-hand feel of their team dynamics as part of a broader project to strengthen their customer acquisition process. It might sound odd at first, and you might be wondering what sitting in…
Key Takeaways Earlier this year, I started working with a financial services client looking to significantly scale their digital acquisition. They rather proudly shared their marketing setup. They had tools for email marketing, tools for CRM, tools for social scheduling, tools for analytics…you name it, they had it. On paper, it looked impressive. But when…
Key Takeaways Globally, most digital and product marketing teams already “do SEO.” But search is shifting. People now ask AI answer engines (ChatGPT, Perplexity, Claude, Gemini) direct questions and get answers with links to sources, without ever seeing the classic “10 blue links.” What that means is that if your content isn’t considered trustworthy or…
Key Takeaways Read More: What You Know Doesn’t Count, It’s What You Do With It It’s the 21st century, and I think we marketers can be honest enough with ourselves to admit that automation has spoiled us a little. There are all sorts of fancy tech tools at our disposal, from scheduling platforms to automated…
Key Takeaways I recently sent my professional profile to someone who had been referred to me by an acquaintance, and she apparently found it intriguing. She had some quite interesting questions about my “more value marketing” claim, and was curious to know how I arrived at that as my value proposition. Of course, I was…
Key Takeaways There’s a Yoruba saying that goes, “If someone wants to help you lift a load onto your head, you must bend down and support the effort too.” In other words, if you’re expecting help, you’ve got to show up with something of your own. This came to mind recently when I was speaking…
Key Takeaways If you run a business in Nigeria, you’ve probably been told a hundred times over the years to “do SEO.” You know, that magic activity that is supposed to help you optimize for Google, fight for page one, sprinkle in keywords, and hope people find you. But there’s a new shift happening right…
Key Takeaways After my recent post about how just showing up can change the growth and opportunities game, a few people reached out to ask whether it’s possible to become more consistent. That’s a fair question, because while talking about consistency is easy, living it is where most people struggle. So, what really helps the…
Key Takeaways Too many businesses learn the hard way that marketing is not something you set up once and forget. To get the best value over time, treat your marketing like your health, where you check in regularly, before small issues quietly build into major problems. It’s quite interesting, therefore, that not all companies give…