Lola Egboh | More Value Marketing https://validator.w3.org/feed/docs/rss2.html All your copy needs, met. Blog Page Scaling Growth: How to Use Top-of-Funnel Metrics Colour Me Vain: Why Top-of-Funnel Metrics Matter in Scaling Growth 7 Career Lessons Lagos Driving Will Teach You Faster Than Any MBA Building a Strong Marketing Tech Stack: How to Choose the Right Tools Effort First, Support Second: The Secret to Getting People on Your Side 6 Misconceptions Nigerian Businesses Have About GEO (And How to Start Doing It Right Today) How to Run a Digital Marketing Audit That Delivers Results Consistency Is NOT Always About Willpower: Here’s What Counts “No Budget, No Movement”: How To Avoid This Common Year-End Trap AI vs. Automation: What Do You Really Need To Unlock Business Growth? 4 Signs Your Business Is Actually Growing (And It’s Beyond Revenue) Increase Your Customer Value, Not Your Marketing Budget Cuts My “More Value Marketing” Path: What, Why, and How 5 Big Threats To Your Business Success — And None Is External ‘Set It and Forget It’ Might Be the Worst Thing for Your Marketing The Power of Consistency: How Showing Up Can Be A Game-Changer Marketing Consultant & Copywriter Letting Go and Starting Again: Lessons Learnt From My Vatican City Trip 6 Key Digital Marketing Audits and the Tools You Need What You Know Doesn’t Count, It’s What You Do With It About me Know When to Hold On, When to Let Go: Lessons in Digital Growth from Kenny Rogers and a Bank That Wanted Customers Starting With GEO: A Practical Checklist 7 Ways You’re Leaving Food on the Table with Your Marketing Of Regulators, Hacks and Cybersecurity: 6 Ways To Secure Your Company’s Social Media Accounts Life as a Digital Marketing Consultant: The Good, The Great, and The Surprises Dear Nigerian Employer, Psychological Safety Is A Thing. And It Matters Timing is Everything: Marketing Insights from an ISP’s Price Hike If He Fails, The World Will End. ACAMB: Lessons Learned From 6 Years of Service and Leadership Let’s connect Most recent work Are You Buying What You Are Selling? Note to Self: Write More. For Real This Time. Creativity Hack: Expose Yourself to More and Think Bigger Keeping to Time Is Not a Superpower: Here’s How Anyone Can Do It The Data Trap: Why a Bad Week Doesn’t Mean a Bad Strategy Advertising Will Kill Your Business: 5 Times When You Should NOT Invest in Advertising Chronicles Executive Positioning 101: How to Align Personal and Company Branding for a Strong Debut Ready to Flex Your Naija Entrepreneur Wings? Here’s How to Get Customers for a New Business  Digital Marketing for Beginners: Which Metrics Should You Be Tracking For Success? Copy that captivates and drives action