Welcome to Chronicles, my personal blog where I share my passion for growth, storytelling, brand advocacy, and team productivity. Some of my musings about life will make the occasional guest appearance, too đ
I hope you have a good read. Be sure to leave me feedback!
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Increase Your Customer Value, Not Your Marketing Budget Cuts
Key Takeaways Over the past nine months, Iâve been supporting a financial services client on an ambitious mission to exponentially scale digital customer acquisition. Iâm not talking some modest 20% or even 2x growth, but some really exponential growth! That level of ambition is exciting, but it also highlights a truth many growth teams face, which…
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5 Big Threats To Your Business Success â And None Is External
Key Takeaways Last month, I spent a week working out of the offices of one of my clients. The goal? To get a first-hand feel of their team dynamics as part of a broader project to strengthen their customer acquisition process. It might sound odd at first, and you might be wondering what sitting in…
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Building a Strong Marketing Tech Stack: How to Choose the Right Tools
Key Takeaways Earlier this year, I started working with a financial services client looking to significantly scale their digital acquisition. They rather proudly shared their marketing setup. They had tools for email marketing, tools for CRM, tools for social scheduling, tools for analytics…you name it, they had it. On paper, it looked impressive. But when…
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Starting With GEO: A Practical Checklist
Key Takeaways Globally, most digital and product marketing teams already âdo SEO.â But search is shifting. People now ask AI answer engines (ChatGPT, Perplexity, Claude, Gemini) direct questions and get answers with links to sources, without ever seeing the classic â10 blue links.â What that means is that if your content isnât considered trustworthy or…
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âSet It and Forget Itâ Might Be the Worst Thing for Your Marketing
Key Takeaways Read More: What You Know Doesnât Count, Itâs What You Do With It Itâs the 21st century, and I think we marketers can be honest enough with ourselves to admit that automation has spoiled us a little. There are all sorts of fancy tech tools at our disposal, from scheduling platforms to automated…
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My âMore Value Marketingâ Path: What, Why, and How
Key Takeaways I recently sent my professional profile to someone who had been referred to me by an acquaintance, and she apparently found it intriguing. She had some quite interesting questions about my âmore value marketingâ claim, and was curious to know how I arrived at that as my value proposition. Of course, I was…
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Effort First, Support Second: The Secret to Getting People on Your Side
Key Takeaways Thereâs a Yoruba saying that goes, âIf someone wants to help you lift a load onto your head, you must bend down and support the effort too.â In other words, if youâre expecting help, youâve got to show up with something of your own. This came to mind recently when I was speaking…
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6 Misconceptions Nigerian Businesses Have About GEO (And How to Start Doing It Right Today)
Key Takeaways If you run a business in Nigeria, youâve probably been told a hundred times over the years to âdo SEO.â You know, that magic activity that is supposed to help you optimize for Google, fight for page one, sprinkle in keywords, and hope people find you. But thereâs a new shift happening right…
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Consistency Is NOT Always About Willpower: Hereâs What Counts
Key Takeaways After my recent post about how just showing up can change the growth and opportunities game, a few people reached out to ask whether itâs possible to become more consistent. Thatâs a fair question, because while talking about consistency is easy, living it is where most people struggle. So, what really helps the…
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How to Run a Digital Marketing Audit That Delivers Results
Key Takeaways Too many businesses learn the hard way that marketing is not something you set up once and forget. To get the best value over time, treat your marketing like your health, where you check in regularly, before small issues quietly build into major problems. Itâs quite interesting, therefore, that not all companies give…
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The Power of Consistency: How Showing Up Can Be A Game-Changer
The Power of Consistency: How Showing Up Can Be A Game-Changer Key Takeaways When people talk about consistency, it often sounds like a motivational poster. You know, those âaspire to perspire to inspire to perspireâ type statements that pump you up to âKeep going!â or âDonât quit!â What I have found over time, however, is that…
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Letting Go and Starting Again: Lessons Learnt From My Vatican City Trip
Key Takeaways Read More: Are You Buying What You Are Selling? On Easter Monday, April 21, 2025, the much beloved and revered Pope Francis died. As I watched the coverage coming in from Vatican City, it pulled me right back to January 2023 when I visited the Vatican City, as part of a larger trip…
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7 Ways Youâre Leaving Food on the Table with Your Marketing
Key Takeaways Read More: Are You Buying What You Are Selling? You know those flaming knives that some daring stunt masters wield like itâs nothing? Running a business in Nigeria can feel like juggling a dozen of them – exciting, yet risky. Youâre hustling, constantly coming up with new strategies to grow your business, but…
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Know When to Hold On, When to Let Go: Lessons in Digital Growth from Kenny Rogers and a Bank That Wanted Customers
Key Takeaways Read More: Executive Positioning 101: How to Align Personal and Company Branding for a Strong Debut One of my all-time favourite songs is The Gambler by Kenny Rogers. And no, itâs not just because of the old-school charm, itâs that line in the chorus: âYouâve got to know when to hold on, know…
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What You Know Doesnât Count, Itâs What You Do With It
Earlier this year, I spent an entire week reading. Not novels or anything light, but back-to-back articles on funnel optimization – from email sequences to writing with a conversion focus to trackingâŚI read plenty. I wanted to really brush up my knowledge and explore new thinking in those areas, so it was a âread-fulâ week,…
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Advertising Will Kill Your Business: 5 Times When You Should NOT Invest in Advertising
Key Takeaways Read More: Digital Marketing for Beginners: Which Metrics Should You Be Tracking For Success? Yes, you read that right. See, Iâve seen plenty in my professional career. From my early days working in advertising, to switching to the client side in oil and gas, financial services, trading and e-commerce sectors, and now as…
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Keeping to Time Is Not a Superpower: Hereâs How Anyone Can Do It
Key Takeaways Read More: Life as a Digital Marketing Consultant: The Good, The Great, and The Surprises One thing people say a lot about me is: âYouâre so good with time!â or âWhen I saw youâre the one leading the prayers, I knew we would finish on timeâ. I hear it so often, youâd think…
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The Data Trap: Why a Bad Week Doesnât Mean a Bad Strategy
Key Takeaways: Read More: Digital Marketing for Beginners: Which Metrics Should You Be Tracking For Success? Earlier this month, I was implementing some new growth strategies for one of my clients, a fast-rising grocery company in Lagos. One of the things I introduced was using screenshots of their Google reviews in social content. The goal?…
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Creativity Hack: Expose Yourself to More and Think Bigger
Key Takeaways: Read More: Life as a Digital Marketing Consultant: The Good, The Great, and The Surprises One of the best pieces of advice I ever got came from my very first boss, Kenneth Ezaga. He used to say, “You can only be as creative as what you are exposed to.” That simple statement has…
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Note to Self: Write More. For Real This Time.
Key Takeaways: Read More: Executive Positioning 101: How to Align Personal and Company Branding for a Strong Debut Sometime last year, I made a promise to myself: I was going to write more. Blog posts, thought leadership articles, maybe even a newsletter. I had plansâbig, big plans. I was ready to put my ideas out…
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Digital Marketing for Beginners: Which Metrics Should You Be Tracking For Success?
Introduction Digital marketing is booming in Nigeria, as it is globally. Businesses big and small are hopping on the trend, hoping to reach more customers and boost sales. It makes senseâeveryone is online these days. Whether it’s checking social media, reading the news, or shopping for the latest gadget, the internet is where the action…
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Ready to Flex Your Naija Entrepreneur Wings? Hereâs How to Get Customers for a New BusinessÂ
Starting a new business in Nigeria is exciting, challenging, and, letâs face it, not for the faint-hearted. Youâve got your product or service ready, maybe even a few rave reviews from friends or family, but now comes the real test: finding paying customers. In a country where competition is fierce, the economy unpredictable, and consumer…
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6 Key Digital Marketing Audits and the Tools You Need
Key Takeaways Read More: Timing is Everything: Marketing Insights from an ISPâs Price Hike As the year winds down (already? When were we saying âhappy new yearâ here?!), itâs the perfect time to reflect on whatâs been working and what needs a little tweaking in your digital marketing strategy. A good marketing audit helps you…
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Executive Positioning 101: How to Align Personal and Company Branding for a Strong Debut
Key Takeaways Read More: Are You Buying What You Are Selling? A few days ago, an interesting pattern caught my attention, speaking volumes about executive transitions and the importance of positioning. Two major players in Nigeriaâs microfinance space made big announcements: one welcomed a new CEO, the other a CFO. Both executives were from top…
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Life as a Digital Marketing Consultant: The Good, The Great, and The Surprises
Key Takeaways Read More: Timing is Everything: Marketing Insights from an ISPâs Price Hike Someone asked me a question yesterday – âhow does it feel running your own show?â That actually got me thinking for a few minutes before I could answer. It then occurred to me that someone somewhere in Lagos (or anywhere else!)…
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Timing is Everything: Marketing Insights from an ISP’s Price Hike
An experience earlier today had me shaking my head. I moved homes over a year ago and despite repeated requests to remove me from their mailing list, as I no longer subscribe to their service, my former ISP continues to send me updates. Anyway, two days ago, the ISP apparently experienced a service outage where…
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Are You Buying What You Are Selling?
Marketing professionals are often so focused on crafting and sharing stories for clients or audiences that we forget the power of telling our own stories. Today, I had a reminder of the impact of personal storytelling when a gentleman complimented the pair of shoes I was wearing at church. Apparently, he saw me from a…
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If He Fails, The World Will End.
A few days ago, I had a conversation with a member of my client’s team about a task he had been assigned. As a marketing consultant, I’d been working with the team for a few weeks already, with the goal to enhance the output and efficiency of their social media marketing. Anyway, back to my…
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Dear Nigerian Employer, Psychological Safety Is A Thing. And It Matters
Ever wondered why some teams seem to effortlessly hit their targets, while others struggle? Itâs not always just about talent or resources; there is a not so little thing called âpsychological safetyâ that can impact team performance in a major way. From my interactions with clients in Nigeria, psychological safety is not a concept that…
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ACAMB: Lessons Learned From 6 Years of Service and Leadership
This past Wednesday, the 24th of January, marked a significant transition for the Association of Corporate Affairs Managers of Banks (ACAMB), the umbrella body for marketing and communications practitioners in Nigeria’s banking industry. The newly elected executive committee was sworn in, bringing an end to the tenure of the immediate past EXCO, where I served…
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Of Regulators, Hacks and Cybersecurity: 6 Ways To Secure Your Companyâs Social Media Accounts
Today, Iâm taking a look at something thatâs extremely important but often overlooked: social media security. On Tuesday January 9, 2024, the United States Securities and Exchange Commission (SEC) had a nightmare scenario. Someone hacked its X/Twitter account and posted a fake announcement about approving a bitcoin exchange-traded fund (ETF). This false news caused a…