Welcome to Chronicles, my personal blog where I share my passion for storytelling, content, brand advocacy and team productivity. Some of my musings about life will make the occasional guest appearance, too 😄
I hope you have a good read. Be sure to leave me feedback!
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Executive Positioning 101: How to Align Personal and Company Branding for a Strong Debut
Key Takeaways Read More: Are You Buying What You Are Selling? A few days ago, an interesting pattern caught my attention, speaking volumes about executive transitions and the importance of positioning. Two major players in Nigeria’s microfinance space made big announcements: one welcomed a new CEO, the other a CFO. Both executives were from top…
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Life as a Digital Marketing Consultant: The Good, The Great, and The Surprises
Key Takeaways Read More: Timing is Everything: Marketing Insights from an ISP’s Price Hike Someone asked me a question yesterday – “how does it feel running your own show?” That actually got me thinking for a few minutes before I could answer. It then occurred to me that someone somewhere in Lagos (or anywhere else!)…
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Timing is Everything: Marketing Insights from an ISP’s Price Hike
An experience earlier today had me shaking my head. I moved homes over a year ago and despite repeated requests to remove me from their mailing list, as I no longer subscribe to their service, my former ISP continues to send me updates. Anyway, two days ago, the ISP apparently experienced a service outage where…
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Are You Buying What You Are Selling?
Marketing professionals are often so focused on crafting and sharing stories for clients or audiences that we forget the power of telling our own stories. Today, I had a reminder of the impact of personal storytelling when a gentleman complimented the pair of shoes I was wearing at church. Apparently, he saw me from a…
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If He Fails, The World Will End.
A few days ago, I had a conversation with a member of my client’s team about a task he had been assigned. As a marketing consultant, I’d been working with the team for a few weeks already, with the goal to enhance the output and efficiency of their social media marketing. Anyway, back to my…
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Dear Nigerian Employer, Psychological Safety Is A Thing. And It Matters
Ever wondered why some teams seem to effortlessly hit their targets, while others struggle? It’s not always just about talent or resources; there is a not so little thing called “psychological safety” that can impact team performance in a major way. From my interactions with clients in Nigeria, psychological safety is not a concept that…
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ACAMB: Lessons Learned From 6 Years of Service and Leadership
This past Wednesday, the 24th of January, marked a significant transition for the Association of Corporate Affairs Managers of Banks (ACAMB), the umbrella body for marketing and communications practitioners in Nigeria’s banking industry. The newly elected executive committee was sworn in, bringing an end to the tenure of the immediate past EXCO, where I served…
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Of Regulators, Hacks and Cybersecurity: 6 Ways To Secure Your Company’s Social Media Accounts
Today, I’m taking a look at something that’s extremely important but often overlooked: social media security. On Tuesday January 9, 2024, the United States Securities and Exchange Commission (SEC) had a nightmare scenario. Someone hacked its X/Twitter account and posted a fake announcement about approving a bitcoin exchange-traded fund (ETF). This false news caused a…