Chronicles

Welcome to Chronicles, my personal blog where I share my passion for storytelling, content, brand advocacy and team productivity. Some of my musings about life will make the occasional guest appearance, too 😄

I hope you have a good read. Be sure to leave me feedback!

  • The Data Trap: Why a Bad Week Doesn’t Mean a Bad Strategy

    The Data Trap: Why a Bad Week Doesn’t Mean a Bad Strategy

    Key Takeaways: Read More: Digital Marketing for Beginners: Which Metrics Should You Be Tracking For Success? Earlier this month, I was implementing some new growth strategies for one of my clients, a fast-rising grocery company in Lagos. One of the things I introduced was using screenshots of their Google reviews in social content. The goal?…

  • Creativity Hack: Expose Yourself to More and Think Bigger

    Creativity Hack: Expose Yourself to More and Think Bigger

    Key Takeaways: Read More: Life as a Digital Marketing Consultant: The Good, The Great, and The Surprises One of the best pieces of advice I ever got came from my very first boss, Kenneth Ezaga. He used to say, “You can only be as creative as what you are exposed to.”   That simple statement has…

  • Note to Self: Write More. For Real This Time.

    Note to Self: Write More. For Real This Time.

    Key Takeaways: Read More: Executive Positioning 101: How to Align Personal and Company Branding for a Strong Debut Sometime last year, I made a promise to myself: I was going to write more. Blog posts, thought leadership articles, maybe even a newsletter. I had plans—big, big plans. I was ready to put my ideas out…

  • Digital Marketing for Beginners: Which Metrics Should You Be Tracking For Success?

    Digital Marketing for Beginners: Which Metrics Should You Be Tracking For Success?

    Introduction Digital marketing is booming in Nigeria, as it is globally. Businesses big and small are hopping on the trend, hoping to reach more customers and boost sales. It makes sense—everyone is online these days. Whether it’s checking social media, reading the news, or shopping for the latest gadget, the internet is where the action…

  • Ready to Flex Your Naija Entrepreneur Wings? Here’s How to Get Customers for a New Business 

    Ready to Flex Your Naija Entrepreneur Wings? Here’s How to Get Customers for a New Business 

    Starting a new business in Nigeria is exciting, challenging, and, let’s face it, not for the faint-hearted. You’ve got your product or service ready, maybe even a few rave reviews from friends or family, but now comes the real test: finding paying customers. In a country where competition is fierce, the economy unpredictable, and consumer…

  • Executive Positioning 101: How to Align Personal and Company Branding for a Strong Debut

    Key Takeaways Read More: Are You Buying What You Are Selling? A few days ago, an interesting pattern caught my attention, speaking volumes about executive transitions and the importance of positioning. Two major players in Nigeria’s microfinance space made big announcements: one welcomed a new CEO, the other a CFO. Both executives were from top…

  • Life as a Digital Marketing Consultant: The Good, The Great, and The Surprises

    Key Takeaways Read More: Timing is Everything: Marketing Insights from an ISP’s Price Hike Someone asked me a question yesterday – “how does it feel running your own show?” That actually got me thinking for a few minutes before I could answer. It then occurred to me that someone somewhere in Lagos (or anywhere else!)…

  • Timing is Everything: Marketing Insights from an ISP’s Price Hike

    Timing is Everything: Marketing Insights from an ISP’s Price Hike

    An experience earlier today had me shaking my head. I moved homes over a year ago and despite repeated requests to remove me from their mailing list, as I no longer subscribe to their service, my former ISP continues to send me updates.  Anyway, two days ago, the ISP apparently experienced a service outage where…

  • Are You Buying What You Are Selling?

    Are You Buying What You Are Selling?

    Marketing professionals are often so focused on crafting and sharing stories for clients or audiences that we forget the power of telling our own stories. Today, I had a reminder of the impact of personal storytelling when a gentleman complimented the pair of shoes I was wearing at church. Apparently, he saw me from a…

  • If He Fails, The World Will End.

    If He Fails, The World Will End.

    A few days ago, I had a conversation with a member of my client’s team about a task he had been assigned. As a marketing consultant, I’d been working with the team for a few weeks already, with the goal to enhance the output and efficiency of their social media marketing. Anyway, back to my…