Welcome to Chronicles, my personal blog where I share my passion for growth, storytelling, brand advocacy, and team productivity. Some of my musings about life will make the occasional guest appearance, too đ
I hope you have a good read. Be sure to leave me feedback!
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Letting Go and Starting Again: Lessons Learnt From My Vatican City Trip
Key Takeaways Read More: Are You Buying What You Are Selling? On Easter Monday, April 21, 2025, the much beloved and revered Pope Francis died. As I watched the coverage coming in from Vatican City, it pulled me right back to January 2023 when I visited the Vatican City, as part of a larger tripâŚ
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7 Ways Youâre Leaving Food on the Table with Your Marketing
Key Takeaways Read More: Are You Buying What You Are Selling? You know those flaming knives that some daring stunt masters wield like itâs nothing? Running a business in Nigeria can feel like juggling a dozen of them â exciting, yet risky. Youâre hustling, constantly coming up with new strategies to grow your business, butâŚ
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Know When to Hold On, When to Let Go: Lessons in Digital Growth from Kenny Rogers and a Bank That Wanted Customers
Key Takeaways Read More: Executive Positioning 101: How to Align Personal and Company Branding for a Strong Debut One of my all-time favourite songs is The Gambler by Kenny Rogers. And no, itâs not just because of the old-school charm, itâs that line in the chorus: âYouâve got to know when to hold on, knowâŚ
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What You Know Doesnât Count, Itâs What You Do With It
Earlier this year, I spent an entire week reading. Not novels or anything light, but back-to-back articles on funnel optimization â from email sequences to writing with a conversion focus to trackingâŚI read plenty. I wanted to really brush up my knowledge and explore new thinking in those areas, so it was a âread-fulâ week,âŚ
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Advertising Will Kill Your Business: 5 Times When You Should NOT Invest in Advertising
Key Takeaways Read More: Digital Marketing for Beginners: Which Metrics Should You Be Tracking For Success? Yes, you read that right. See, Iâve seen plenty in my professional career. From my early days working in advertising, to switching to the client side in oil and gas, financial services, trading and e-commerce sectors, and now asâŚ
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Keeping to Time Is Not a Superpower: Hereâs How Anyone Can Do It
Key Takeaways Read More: Life as a Digital Marketing Consultant: The Good, The Great, and The Surprises One thing people say a lot about me is: âYouâre so good with time!â or âWhen I saw youâre the one leading the prayers, I knew we would finish on timeâ. I hear it so often, youâd thinkâŚ
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The Data Trap: Why a Bad Week Doesnât Mean a Bad Strategy
Key Takeaways: Read More: Digital Marketing for Beginners: Which Metrics Should You Be Tracking For Success? Earlier this month, I was implementing some new growth strategies for one of my clients, a fast-rising grocery company in Lagos. One of the things I introduced was using screenshots of their Google reviews in social content. The goal?âŚ
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Creativity Hack: Expose Yourself to More and Think Bigger
Key Takeaways: Read More: Life as a Digital Marketing Consultant: The Good, The Great, and The Surprises One of the best pieces of advice I ever got came from my very first boss, Kenneth Ezaga. He used to say, âYou can only be as creative as what you are exposed to.â  That simple statement hasâŚ
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Note to Self: Write More. For Real This Time.
Key Takeaways: Read More: Executive Positioning 101: How to Align Personal and Company Branding for a Strong Debut Sometime last year, I made a promise to myself: I was going to write more. Blog posts, thought leadership articles, maybe even a newsletter. I had plansâbig, big plans. I was ready to put my ideas outâŚ
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Digital Marketing for Beginners: Which Metrics Should You Be Tracking For Success?
Introduction Digital marketing is booming in Nigeria, as it is globally. Businesses big and small are hopping on the trend, hoping to reach more customers and boost sales. It makes senseâeveryone is online these days. Whether itâs checking social media, reading the news, or shopping for the latest gadget, the internet is where the actionâŚ
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Ready to Flex Your Naija Entrepreneur Wings? Hereâs How to Get Customers for a New BusinessÂ
Starting a new business in Nigeria is exciting, challenging, and, letâs face it, not for the faint-hearted. Youâve got your product or service ready, maybe even a few rave reviews from friends or family, but now comes the real test: finding paying customers. In a country where competition is fierce, the economy unpredictable, and consumerâŚ
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6 Key Digital Marketing Audits and the Tools You Need
Key Takeaways  Read More: Timing is Everything: Marketing Insights from an ISPâs Price Hike As the year winds down (already? When were we saying âhappy new yearâ here?!), itâs the perfect time to reflect on whatâs been working and what needs a little tweaking in your digital marketing strategy. A good marketing audit helps youâŚ
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Executive Positioning 101: How to Align Personal and Company Branding for a Strong Debut
Key Takeaways Read More: Are You Buying What You Are Selling? A few days ago, an interesting pattern caught my attention, speaking volumes about executive transitions and the importance of positioning. Two major players in Nigeriaâs microfinance space made big announcements: one welcomed a new CEO, the other a CFO. Both executives were from topâŚ
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Life as a Digital Marketing Consultant: The Good, The Great, and The Surprises
Key Takeaways Read More: Timing is Everything: Marketing Insights from an ISPâs Price Hike Someone asked me a question yesterday â âhow does it feel running your own show?â That actually got me thinking for a few minutes before I could answer. It then occurred to me that someone somewhere in Lagos (or anywhere else!)âŚ
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Timing is Everything: Marketing Insights from an ISPâs Price Hike
An experience earlier today had me shaking my head. I moved homes over a year ago and despite repeated requests to remove me from their mailing list, as I no longer subscribe to their service, my former ISP continues to send me updates. Anyway, two days ago, the ISP apparently experienced a service outage whereâŚ
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Are You Buying What You Are Selling?
Marketing professionals are often so focused on crafting and sharing stories for clients or audiences that we forget the power of telling our own stories. Today, I had a reminder of the impact of personal storytelling when a gentleman complimented the pair of shoes I was wearing at church. Apparently, he saw me from aâŚ
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If He Fails, The World Will End.
A few days ago, I had a conversation with a member of my clientâs team about a task he had been assigned. As a marketing consultant, Iâd been working with the team for a few weeks already, with the goal to enhance the output and efficiency of their social media marketing. Anyway, back to myâŚ
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Dear Nigerian Employer, Psychological Safety Is A Thing. And It Matters
Ever wondered why some teams seem to effortlessly hit their targets, while others struggle? Itâs not always just about talent or resources; there is a not so little thing called âpsychological safetyâ that can impact team performance in a major way. From my interactions with clients in Nigeria, psychological safety is not a concept thatâŚ
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ACAMB: Lessons Learned From 6 Years of Service and Leadership
This past Wednesday, the 24th of January, marked a significant transition for the Association of Corporate Affairs Managers of Banks (ACAMB), the umbrella body for marketing and communications practitioners in Nigeriaâs banking industry. The newly elected executive committee was sworn in, bringing an end to the tenure of the immediate past EXCO, where I servedâŚ
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Of Regulators, Hacks and Cybersecurity: 6 Ways To Secure Your Companyâs Social Media Accounts
Today, Iâm taking a look at something thatâs extremely important but often overlooked: social media security. On Tuesday January 9, 2024, the United States Securities and Exchange Commission (SEC) had a nightmare scenario. Someone hacked its X/Twitter account and posted a fake announcement about approving a bitcoin exchange-traded fund (ETF). This false news caused aâŚ